Follow these tips to increase your Google AdSense earnings without taking any risks or violating any guidelines.
AdSense is one of the most popular ways to make money online and perhaps among the easiest ways if you do things correctly.
By doing things correctly I mean following standards and practices that are in accordance with AdSense guidelines but at the same time can contribute in maximizing your revenue and earnings.
So, let’s see below the most important AdSense tips that will help you achieve that.
#1 Don’t violate any AdSense Guidelines
I have mentioned this 3 times so far in the article and we are only in the first AdSense tip but it’s very important that whatever you do to increase your earnings is not against these guidelines. You can read the full guidelines here but in general avoid:
Clicking on your own ads for any reason (even testing them)
- Buying traffic or clicks
- Making the ads not look like ads
- Showing only the ads to the user and no content
- Asking your friends to click on the ads
- Adding the ads on website that have inappropriate content (adult, alcohol, gambling etc)
#2 Use Responsive AdSense Units
We made several tests and all tests show (more details to be published in coming posts) that responsive websites with responsive AdSense units perform better than non-responsive websites.
If you have a responsive website then you can replace your ads with Responsive AdSense Units. This means that depending on the available ad space, AdSense will show the most appropriate ad (both in size and type).
Especially for mobile websites, you will soon realise that the 300×250 on mobile performs much better compared to the standard 320×50.
#3 Place your ads where users can see them
The position of the ads is very important and can make a big difference in clicks and earnings.
It’s always better to have the ads above the fold (that’s the area users see without scrolling) but if this is not possible then try to have the ads in the main content of the page instead of the sidebar.
Caution: Google punishes websites that have too many ads above the fold so if you choose to enter the ads in the main content do it at the end of the article.
#4 Publish Content more often
Depending on the type of website, you may choose to publish content more often.
The idea is that frequent publishing will generate more visits to your website and more visits will naturally generated more AdSense clicks and revenue.
#5 Make your website load faster
It is proven that faster websites lead to more ad clicks so if you optimize your website’s speed this will eventually increase your earnings too.
Avoid using too many graphics and remove any images that don’t add value to the user experience but slow down the site.
#6 Remove other ad networks
If you want to make more from AdSense then you can remove any other ad networks and run AdSense only.
This will not only make your website load faster but also it will give more visibility to the AdSense ads that will lead to more clicks and revenue.
Certainly many ads does not mean more revenue so it’s always better to stick to the 3 ads per page (even if you are not using AdSense).
#7 Find your Adsense Referrers and improve them
When you connect your Google Analytics account with Google Adsense, you can go in Analytics and see which referrers generate your AdSense revenue. You can see that under Behaviour -> AdSense -> AdSense Referrers.
Maybe visits from Facebook or other social media networks generate AdSense revenue when they visit your website so it’s a good idea to work on those and improve your presence so as to get more traffic and revenue.
#8 Use standard ad sizes (both text and image)
When setting up your ads use the sizes recommended by AdSense as being the most popular. These usually are 728×90, 336×280, 300×250 and 300×600. Other sizes may have less demand from advertisers and this will lead to lower earnings.
Also, make sure that your ads are set to show both text and images as this will increase the numbers of advertisers competing for your ad spaces and will lead to better earnings per click.
#9 Use AdSense experiments to test different ad variations
One of the features of AdSense that is not well known to users is AdSense Experiments (found under My Ads in your AdSense account). With experiments you can test different variations for the same ad spot and see which one performs better.
For example you may test different link colours, border or no border etc. This feature is very easy to use and you can tell in a few days which of your ads are better performing.
#10 Don’t make your website look like it Made for AdSense (MFA)
AdSense is supposed to enhance the user experience (and it really does in most cases) by showing relevant ads that may interest the user.
That does not mean that your website should focus on the ads but still your focus should be on the user experience and high quality content.
AdSense is a way to monetize your content and not the reason of your website’s existence.
What else you can do to improve your AdSense earnings?