From 41 to 91 –
Core Web Vitals fixed
for a 5‑Star Resort
A failing WordPress site was silently costing Twinpalms Hotels & Resorts direct bookings every single day. We fixed every metric in 6 days, zero design changes, zero downtime.
Mobile PageSpeed · +50 Points
Every Metric. Fixed.
Twinpalms Hotels & Resorts
One of Thailand’s most celebrated independent luxury hotel brands, operating award-winning boutique properties across Phuket. Their website is their single most important direct sales channel.
With a strong international guest base and annual revenue exceeding $11 million, Twinpalms competes at the very top of Southeast Asian luxury hospitality. Their site runs on WordPress.org + Cloudflare CDN — a solid foundation that was being completely undermined by an unoptimised performance stack.
The OTA leak. Every percentage point of direct booking conversion matters at this scale. A slow site doesn’t just hurt UX — it leaks revenue to OTAs at 15–25% commission per booking, every single day.
- Client
- Twinpalms Hotels & Resorts
- Industry
- Luxury Hospitality
- Location
- Phuket, Thailand
- Platform
- WordPress + Cloudflare
- Revenue
- $11M+ annually
- Timeline
- 6 Days
- Result
- 41 → 91 · CWV Pass
A 5-Star Property.
A failing website.
When we ran an independent PageSpeed audit, the mobile results were alarming — especially for a property actively running paid traffic.
| Metric | Score | Google Target | Status |
|---|---|---|---|
| Performance Score | 41 / 100 | 90+ | Failing |
| Largest Contentful Paint | 4.3 seconds | ≤ 2.5s | Poor |
| Total Blocking Time | 400 ms | ≤ 200ms | Poor |
| Cumulative Layout Shift | 0.625 | ≤ 0.1 | Critical |
| Speed Index | 13.7 seconds | ≤ 3.4s | Critical |
| Core Web Vitals | FAILED | Pass | Failed |
Audited with Google PageSpeed Insights · Lighthouse · Chrome UX Report (CrUX)
5 Root Causes.
All fixable.
-
Root Cause of LCP 4.3sHero Images Not Preloaded — Served in JPEG
The browser had to discover, request, download and render the hero image sequentially. No preload tag. Images were served in legacy JPEG format, not WebP — adding unnecessary file weight on every load.
LCP 4.3s · limit ≤ 2.5s -
Root Cause of CLS 0.625Images Without Explicit Width & Height
Multiple images had no explicit dimensions in HTML. The browser couldn’t reserve space — causing visible layout shifts during load. The worst metric: 6× over Google’s maximum threshold.
CLS 0.625 · limit ≤ 0.1 -
Root Cause of TBT 400msThird-Party Scripts Blocking the Main Thread
Analytics, live chat, and booking engine JS were loading synchronously in the page head — blocking render before any content appeared. Nothing was deferred or loaded asynchronously.
TBT 400ms · limit ≤ 200ms -
Root Cause of FCP 2.3sNo Critical CSS — Full Stylesheet Blocking Render
The entire stylesheet loaded before above-the-fold content rendered. Critical CSS allows the browser to render visible content immediately and load the rest in the background.
FCP 2.3s · limit ≤ 1.8s -
Root Cause of Speed Index 13.7sCloudflare In Place — But Misconfigured
Cloudflare CDN was active but several key features were disabled: Auto Minify off, Polish (image compression) not enabled, and caching rules not optimised for high cache-hit rates.
SI 13.7s · limit ≤ 3.4s
6 Days. Zero Design Changes.
Zero downtime.
Every fix was implemented at the server and code level. The design, content, and user experience stayed completely unchanged.
- Full technical audit — Query Monitor + Chrome DevTools
- Staging environment configured (zero risk to live site)
- WebP conversion applied across all key pages
- Explicit width & height added to all images (CLS fix)
- Cloudflare Polish + Auto Minify + Browser TTL rules enabled
- LCP hero image preloaded with
<link rel="preload">on all key pages - Critical CSS implemented for all above-the-fold content
- Analytics, chat, and booking scripts deferred — all non-critical JS
- Full-page WordPress caching with booking/cart exclusion rules
- CSS and JS minified and combined where safe
- Full audit of all third-party tags — GA4, Facebook Pixel, live chat, booking engine
- async and defer attributes applied across the full script stack
- Off-screen images and below-fold content lazy-loaded
- 3 unused plugin scripts loading globally on every page removed
- All fixes validated on staging — mobile and desktop
- Core Web Vitals pass confirmed via PageSpeed Insights + CrUX data
- Deployed to live with zero downtime
- Full before/after report with PageSpeed screenshots delivered
- Cloudflare Cache Purge automation set up for ongoing workflow
Before vs. After — full comparison.
Drag the gold handle to compare the live PageSpeed audits, pixel for pixel.
Mobile
CWV Passed
-
Largest Contentful Paint
1.8 s -
Total Blocking Time
90 ms -
Cumulative Layout Shift
0.02 -
Speed Index
3.1 s -
First Contentful Paint
0.9 s
Core Web Vitals Assessment: Passed — all metrics in the good range
Mobile
CWV Failed
-
Largest Contentful Paint
4.3 s -
Total Blocking Time
400 ms -
Cumulative Layout Shift
0.625 -
Speed Index
13.7 s -
First Contentful Paint
2.3 s
Core Web Vitals Assessment: Failed — multiple URLs need improvement
| Metric | Before | After | Improvement |
|---|---|---|---|
| Performance Score | 41 / 100 | 91 / 100 | +50 Points |
| Largest Contentful Paint | 4.3 seconds | 1.8 seconds | −58% Faster |
| Total Blocking Time | 400 ms | 90 ms | −77.5% Reduced |
| Cumulative Layout Shift | 0.625 | 0.02 | −96.8% Stable |
| Speed Index | 13.7 seconds | 3.1 seconds | −77% Faster |
| Core Web Vitals | FAILED | PASSED | Google Approved |
What This Means in
Real Revenue Terms
CWV is a confirmed Google ranking signal. With all metrics now passing, Twinpalms is eligible to outrank competitors for searches like “luxury resort Phuket” — searches that were being lost while CWV failed.
CWV = ranking signal
LCP dropped from 4.3s to 1.8s. The villa photography that sells the property now appears in under 2 seconds on mobile. Each 1-second improvement lifts hospitality conversions by up to 20%.
+20% Δ conversion / second
CLS of 0.02 means the page is visually stable from the first pixel. No shifting, no jumping, no broken layout. The digital first impression now matches a 5-star luxury property.
0.02 CLS — pixel-stable
A Google-approved site improves Quality Scores on Google Ads — reducing cost-per-click and increasing ad rank for the same spend. Every baht of ad budget now works harder.
↑ Quality Score · ↓ CPC
In Their Own Words
“Umair has been great to work with. The project was completed quickly and the work was great. Communication throughout was perfect. Really pleased with the results and will be using again.”
Services Used in This Project
Is Your WordPress Site
Costing You Business?
We’ll run a free audit on your site and show you exactly what’s slowing it down — and what it’s costing you in traffic and revenue. No pitch. Just data.
