WordPress Speed Optimization Service

We’ve optimized over 800 sites and can help make your load lightning fast too!

Our WordPress Speed Optimization Service, can help you solve slow site problems, fix Core Web Vitals issues, score higher in Google PageSpeed Insights, troubleshoot slow backend issues, optimize Woocommerce checkout speed & much more.

Complete the form to get a FREE site speed audit where one of our team will review your site and advise how we can help meet your goals and solve your speed issues.

WordPress Speed Optimization Service

We’ve optimized over 800 sites and can help make your load lightning fast too!

Complete the form to get a FREE site speed audit where one of our team will review your site and advise how we can help meet your goals and solve your speed issues.

Trusted By

Testimonials

WordPress Speed Optimization Service 110% trustworthy. I’m really impressed, my website was a mess but Hafiz was great and I’ve got an excellent result. I volunteered to give this review and asked Hafiz to send me a link to where I could write it.
Vmi Tom
CEO -Oldies But Goodies Radio
100/100 score both on mobile/desktop on Google pagespeed and GTmetrix, very happy with the result. Clear communication, delivered on time. Will hire again for another website we have. Can highly recommend!
Mark W.
CEO -Betereo
My site has struggled with speed for years, I tried dozens of caching plugins however the speed every improved beyond 12 second page load. Hafiz not only used a caching plugin they deferred my javascript and css and now my site loads in 3.3 seconds.
Maria Groedl
Sales Manager -plan9
Hafiz provided excellent support. It would be criminal of me to not leave Hafiz feedback as he went out of his way to over-deliver results that played an important role in our market.
John Silho
CEO -Queerance
Guys did a wonderful job and speeding up our website, it’s drastically improving my website load time. Umair was a very responsive person, and he provides cost-efficient service. I recommend Umair to work on speed optimize.
Daniel Johnson
Founder -Pestcontrol
Great team to work with! Communication was exceptional. They performed a miracle with bringing our site down from 6 sec load time to under 1 sec! Highly recommend and will use again in future!
Ayesha Mir
CEO -leanermetea

Read Full Testimonials

Customer Results &
What To Expect

In the past, typically most of our customers that purchased our WordPress Speed Optimization services will saw the load time of their site drop to somewhere between the 1-2.5 second mark.

Most started at somewhere between 5-10 seconds, often more although many customers don’t necessarily have a slow website, they just want it optimized and loading as fast as possible.

That said, with the release of Google’s Core Web Vitals Metrics in mid 2020, site speed is much more multi-dimensional than a simple speed test of a homepage.

In our WordPress Speed Optimization Service we are focussed on improving several key site speed metrics and timings including DNS resolution speed, TTFB, FCP timing, LCP timing, load time/document complete time, page weight as well as the traditional fully loaded time metric.

Site uptime and reliability is a key element of a consistently fast loading site so we’ve now also incorporated some site security optimizations in our services too.

In terms of site speed goals and what to expect, we ideally we want our speed timings looking something like this:

TTFB at 0.1-0.2 seconds in the country where the site is hosted and 0.2-0.5 internationally.

FCP (first contentful paint) which is when the site starts to appear (i.e. render) to the visitor at or under 1.5 seconds

LCP (largest contentful paint) which is when the site render is mostly complete, under 4 seconds but ideally as close to the LCP as possible, generally within 1 second of the LCP is fast.

Load time (document complete) at 1.5-2.5 seconds

Fully loaded, which is a more traditional speed metric although not so relevant in 2020 and beyond, can vary a lot depending on the third party code being used. This is still the metric that many popular tools like GTMetrix focus on.

Generally we’d expect to see this timing 1-2 second higher than the load time but this largely depends on the type of site. For example, with a Woocommerce site this could easily be 3-5 seconds higher depending on the marketing code in use.

Tested from

San Jose

SEE MORE RESULTS

What Do We Do As Part Of
Our Site Speed
Optimization Work?

There are 150+ items in our process, some make a huge difference to site speed, others are
minor optimizations or only matter in edge cases.

We can do a whole range of things and also offer several services in addition to WordPress Speed Optimization Service.
Some of the specific things we can do are listed below.
Please note that these are not provided with all our services so if there’s something specific on this list you want help with, please reach out and ask.

Optimization Of Your WordPress Website On Your Existing Hosting
Browser Caching Configuration & Tuning
Page Caching Configuration & Tuning
CSS & Javascript (JS) Optimization, Tuning, Minification & Combining As Supported By Your Theme
Database Optimization, Cleanup & Scheduled Maintenance Implementation
SQL Server Tuning (if you’re on a VPS and we have access)
301 Redirect Optimization
Before and After Backups (using Blogvault)
.HTACCESS File Optimization
Theme Optimization As Far As Your Theme Supports
WordPress Plugin Updates & Patching As Required
Plugin Review & Pruning As Required
Server Compression Tuning As Required
HTTPS Implementation for HTTP2 Protocol Support AND Better SEO (if you’re not already on HTTPS)
PHP 7.x Upgrade
PHP Tuning As Required
TTFB Optimization where required
404 Error Analysis & Rectification
Cloudflare CDN Setup & Implementation for Lightning Fast Worldwide Load Times & Fast DNS Hosting (optional but strongly recommended)
DNS Record Optimization & Tuning For Speed
Google Tag Manager Setup & Implementation (strongly recommended if you have Livechat or a lot of 3rd party tags)

Livechat Lazy Loading Configuration
Image & Video Lazy Loading Configuration (if appropriate for your theme)
Advanced Image Compression and Optimization With Support For .Webp Next Generation Image File Format
WordPress General Best Practices Review & Implementation
Advanced Optimization – Page Prefetching & Just In Time Preloading
Advanced Database & Object Caching Implementation *IF Your Hosting Supports Memcached or Redis Memory Caching
Advanced Edge Caching For Lightning Fast Worldwide Load Times & Lower TTFB Using Cloudflare’s APO Service (if supported by the type of site you have)
Optional Server or Hosting Migration
Optimization for Google’s Core Web Vitals Metrics
Sitewide Page Weight Testing As the Size Of All Your Pages Matter
Page or Specific Problem Troubleshooting & Rectification Such As Fixing Slow Woocommerce Cart & Checkout Operations or Fixing A Slow WordPress Backend Admin Panel.
Rectification Of Intermittent Problems & Edge Case Issues
VPS Server Tuning
Server Log File Analysis
Malware Removal & Hacked Site Repair
Site Speed Consulting For Complex Environments With High Uptime Requirements
Monthly WordPress Maintenance Services
We Can Also Work In Conjunction With Your Existing Development Team To Deploy Changes or Deploy First On Staging (with our consulting service)
Optional SEO & SEM Advisory and Consulting Services

1 SECOND DELAY = 7% REDUCTION IN CONVERSION

Conversion Rate is perhaps the most important criteria of a website. And speed has a direct relationship with Conversion Rate. Don’t let the extra loading time drive away your potential customers.

GOOGLE RANKS SPEEDY WEBSITE HIGHER

Website speed is so important that, Google has started to take loading speed into account (starting 2011). Want to rank higher on Google? You better increase your website speed!

MOBILE USERS EXPECT FAST-LOADING WEBSITES

More and more users are visiting websites from their mobile phones. Yet 73% of mobile internet users say that they’ve encountered a website that was too slow to load. Don’t be the victim.

Frequently Asked
Questions

Is my website safe with you?

Yes. I’ll always do a full backup of your website before I start my work. In the rare case that I did anything disastrous, I’ll restore the backup to bring your website back to normal state. In fact, this has not happened even once for more than 800 websites I’ve worked on.

What logons will you need from me?

The logons we need are a WordPress administrator level password, FTP or Cpanel access and domain registrar logon for your Cloudflare migration.

If you’re not comfortable sharing your domain registrar logon (which is completely understandable) we can give you the DNS servers to point your domain at once we’re ready to switch over to Cloudflare

We’ll typically also need Google Tag Manager access as often we move 3rd party embed codes to GTM. If you already have a CloudFlare account we’ll usually need access to that to review settings and tweak accordingly.

Can I get a detailed list of changes you make?

We have over 150 steps in our process so it’s impractical to give you finite detail on everything we do.

If you have a large site that’s mission critical we recommend you look at the Consult Service. With this service we audit the site to start with, create a detailed action plan and then work with you on the implementation of the plan. This service provides the most detail on changes we make.

Generally the first step in our process is to identify the key problems that are slowing your site down, fix them and then work on general best practices. We’ll explain what these problems are and give you an explanation of why they’re problematic as well as provide before and after speed reports.

More broadly, here are the things we do:

WordPress Best Practices Review & Optimization
Most sites we work on have configuration errors or problems simply because the sites have been worked on by several people over time. We review your entire site and hosting configuration and ensure it’s configured in a best practices fashion.

Browser & Page Caching Configuration & Tuning
Caching is one of biggest improvements you can make to your WordPress site speed. Caching setup is a lot more complex than simply installing a caching plugin and turning everything on.

Each site is different and as such caching needs to be customized specifically to each site. On top of that, often caching settings are counter intuitive and on some hosts turning on things like Database Caching will actually slow your site down.

You’ll also find that many of the improvements that speed test tools on the web recommend such as removing query strings from static elements can actually create problems.

Database Optimization & Cleanup
If your site has been around for a while there may be garbage in the database that is slowing it down. For example, expired transients on Woocommerce sites can be a huge problem as well as using the older MyISAM storage engine for database tables.

As part of our service we cleanup and optimize your database to ensure it’s running as fast as possible.

Redis or Memcached Object Cache setup (where possible)

Object caching is a type of database caching that speeds up areas such as the WordPress backend, Woocommerce checkout and generally anything in WordPress that relies heavily on CPU or database lookups. Not all hosts support object caching but where possible we’ll get either Memcached or Redis installed and configure Object Caching.

Edge Caching setup using Cloudflare

Edge caching is a type of page caching where the site or pages are cached on CDN edge nodes. This significantly reduces the load on your hosting and largely eliminates the impact of geography on your site speed. We strongly recommend all compatible sites use the Cloudflare APO Edge Caching service. It’s $5/USD month (purchased from Cloudflare) but makes a significant impact on site speed.

HTAccess File Optimization
HTAccess is one of your web server’s key configuration files and it often contains code that is slowing you down or causing problems in some way. We review your HTAccess configuration and ensure that it’s configured in a best practices format.

404 & Bad Request Review & Repair
It’s not unusual to find spelling errors in code or some other issue that is causing images or break or bad requests to your server. We review all elements that you site loads to ensure they’re not timing out or resulting in a 404 error.

Plugin Review & Pruning
Duplicated and outdated plugins are a huge problem when it comes to WordPress speed. Often this is something as simple as having multiple SEO plugins installed which is bad for both speed AND your Google rankings.

We review all your plugin to make sure they’re actually all required or being used, that none are providing duplicate functionality or causing conflicts somewhere in your site.

Server Compression Tuning
Many website servers don’t have compression turned on by default. We make sure your server compression settings are tuned for maximum performance.

Before and After Reports
We all the work we do we take before and after speed snapshots so we can show you exactly what improvements to site speed have been achieved.

Image Optimization & Compression and NextGen Image Optimization
Images are usually the largest component or your website and by using lossless compression we can often significantly reduce the size of your image files without any difference to the quality.

We losslessly compress all images on your site and will also resize images where appropriate.

Content Delivery Network Setup (optional, powered by Cloudflare)
Cloudflare.com is a fantastic service and we recommend it to all customers (even the free service will give you a significant speed boost).

Cloudflare speeds up your DNS hosting (very commonly overlooked when it comes to speed), provides a content delivery network and several other acceleration features that no other provider or plugin offers.

HTTPS conversion if you’re not running HTTPS yet (you should be!)
The entire web is moving to HTTPS and it’s a good thing too. HTTPS ensures all data transmitted between your website and your visitors is encrypted.

When your site runs in HTTPS web browsers will use the newer HTTP2 protocol which requires less connections to the server and overall improves the render and load speed of your site.

As well as speed up your site, Google have stated that encrypted sites running in HTTPS will get a slight rankings boost.

PHP7 upgrade (if compatible)
PHP7 is the latest version of PHP and is 2-3x faster than PHP5.X which is the version of PHP your website is probably running (there’s no PHP6). This translates to approximately 0.5 seconds faster load time which is great for getting under that 1 second total load.

Each subsequent PHP version is faster than the last, so v7.1 is 10-20% faster than 7.0, v7.2 is 10-20% faster than 7.1 and so forth so running the highest PHP version possible will give you the fastest possible speed.

I need more than one site fixed, can I have a discount?

Each speedfix service covers a single site, we do offer bulk discounts if you need several sites worked on. You can ask for quote with URLs.

Can you work on WordPress Multisite networks?

Sometimes, not always. It depends how many sites you have in your network. We count each site on your network as a standalone site so you’ll need to purchase a Speed Fix service for each site you want fixed. Some changes we make as part of our speed optimizations will affect your entire network (a positive impact).

If you have a question about your multi-site environment, shoot us an email at prospeedguy@gmail.com

and we can discuss in more detail.

How do you check site speed?

We use multiple tools like:

Google Pagespeed Insights or Google Lighthouse
GTMetrix
Pingdom
WebPage Test

Pingdom and GTMetrix and while they’re both good tools, they had huge gaps in their recommendations. GTMetrix servers can bequite slow and report slower load times that they should. Typically we focus on improving Core Web Vitals metrics and related speed timings.

Ideally we want our speed timings looking something like this:

-TTFB 0.1-0.2 seconds (this is where is should be in the country where the site is hosted, 0.2-0.5 internationally)
-FCP at or under 1.5 second
-LCP under 2.5 seconds but ideally as close to the LCP as possible, generally within 1 second of the LCP is fast
-load time 1.5-3 seconds
-fully loaded time can vary a lot depending on the third party code being used. Generally, we’d expect to see it 1-2 second higher than the load time but this largely depends on the type of site, eg with a WooCommerce site this could easily be 3-5 seconds higher depending on the marketing code in use Webpage test.

Can you get me XYZ score in Google Pagespeed Insights?

You’re asking the wrong question!

A 100 score in Pagespeed Insights is not the goal you should be aiming for. Instead, Google Core Web vitals metrics is where your focus should be which are the timings Google uses in it’s algorithm and are what show up in Google Search Console and at the top of the Pagespeed Insights test in the “field data” section.

Most people looking at Pagespeed Insights scores are looking at the homepage only (in reality, all your pages matter) and test from one location, one time only.

Pagespeed Insights score is not a fixed score, it varies on each test. It’s a metric computed from the load time scores at the time of the test.

Ideally we want our speed timings looking something like this in order to get a “good” score in core web vitals:

-TTFB 0.1-0.2 seconds (this is where is should be in the country where the site is hosted, 0.2-0.5 internationally)
-FCP at or under 1.5 second
-LCP under 2.5 seconds but ideally as close to the LCP as possible, generally within 1 second of the LCP is fast
-load time 1.5-2.5
-fully loaded time can vary a lot depending on the third party code being used. Generally we’d expect to see it 1-2 second higher than the load time but this largely depends on the type of site, eg with a Woocommerce site this could easily be 3-5 seconds higher depending on the marketing code in use

Note that the mobile test on Pagespeed Insights is testing on a slow device using a 1.6mb/second connection (very slow) which means that unless your page size in a 0.5mb or below you will not score above approximately 60 out of 100 on this test.

On our Advanced Speedfix we focus on the size of all pages across the site as well as specifically focusing on Pagespeed Score. We cannot guarantee a 100 score because as per above, the score heavily depends on the size of the page tested. Anyone promising you a 100 score is either lying to you or will want you to remove all content from your pages.

Are there any sites you can’t fix?

Yes, occasionally we get a site that we can’t fix. Usually the site has one of the issues listed below. In many cases we can work with you to resolve the issue. Most often the issue is related to the hosting the site is sitting on and in that case we can advise what needs to be done to resolve the problem and can migrate the site for you.

If we hit a major roadblock after you order that means we can’t speed up your site we’re happy to give you a refund on your service.

It’s running on a Windows server.

While WordPress can run on Windows it’s designed to run on a Linux or LAMP (Linux, Apache, MySQL, PHP) system which means you’ll never get a Windows server to perform as well as a LAMP setup. If site speed matters to you the site should not be running on a Windows server.

It’s running on a complex WordPress Multisite setup

WordPress Multisite isn’t the best for performance, especially if you’re running a Multisite setup with a huge number of plugins or large number of sites. Multisite is often more convenient but the tradeoff is flexibility and sometimes performance.

The site is running on a VPS and the VPS has issues

Fixing VPS and server issues is outside the scope of what we do. The speed of your WordPress site is limited by how well the server is configured and most cheap VPS setups are poorly configured. Unless you have a specific reason to use a VPS, a managed WordPress host is often a better option because the server has been configured and tuned specifically for WordPress.

The hosting plan is poor quality

Your site is not going to perform if you’re on bargain basement hosting. There’s no way around this, cheap hosting is poor quality, ultimately you get what you pay for. As part of our service we can migrate you to a better quality host.

You have too much traffic for your hosting plan

Your hosting plan needs to be matched well to the level of traffic your site is getting. If you’re getting 5000 visits a day you’re going to need to be on a higher grade hosting plan that a site that gets 50 visits a day. Using tools like CloudFlare will dramatically improve performance for high traffic sites but at the end of the day your site speed is limited by the performance cap on your hosting. In cases like this quite often the solution is to move up to the next level hosting plan.

The IT department wants to host the site internally

IT departments are generally not commercially motivated and aren’t focussed on what’s best for business – after all, if things run smoothly they have nothing to do, if they have nothing to do then they don’t have a job. Often an internal IT department will want to host the site internally rather than using a dedicated WordPress host that can do a far better job. If your site is hosted on internal IT infrastructure, then we might be limited in how we can help.

Your site has custom dev work done or is running an obscure or poor quality plugin

Occasionally we come across a site that has had custom development work done that is very poor quality or is running a WordPress plugin that conflicts with other plugins or is simply just rubbish. Most often in these cases the plugin or development work is trying to do something WordPress was not designed to do and it’s breaking the site or causing performance issues.

Will the optimization last?

Yes, it will, if you follow my guideline. After my job is done, I’ll send over a brief report of the results that I’ve achieved. I’ll also highlight anything you want to take note of keeping the speed.

Still Have Questions?

Unsure if we can help?

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Simon Treulle